A tso saib lub thawvmuaj ob txoj haujlwm tib lub sijhawm: nws yuav tsum tau nthuav tawm cov khoom kom meej thiab ua rau tib neeg xav saib nws. Ib lub thawv tuaj yeem siv cov xim ci thiab cov duab bold tab sis tseem saib cov neeg coob coob lossis pheej yig. Ntawm qhov tod tes, kev tsim qauv huv yuav zoo li kev tshaj lij tab sis ua tsis tau zoo rau hauv qhov chaw muag khoom tsis khoom.
Qhov zoo tshaj plaws zaub thawv rau cov khoom pom qhov sib npaug ntawm qhov pom kev cuam tshuam thiab pom kev txiav txim. Xim, typography, khoom pom, duab, qauv, thiab cov ntsiab lus tiav yuav tsum txhawb ib leeg es tsis sib tw rau kev mloog.
Txawm hais tias koj tab tom tsim ntim khoom noj, tshuaj pleev ib ce, khoom siv hluav taws xob, khoom siv, cov khoom ua si, lossis cov khoom siv tshaj tawm, cov tswv yim tsim qauv no tuaj yeem pab tsim lub thawv uas ntxim nyiam thaum tuav lub ntsej muag zoo nkauj thiab kev tshaj lij.
1. Pib Nrog Ib Lub Tswv Yim Pom Zoo
Lub qhov muag -catching display box tsis tas yuav muaj ntau cov qauv tsim. Nws yuav tsum ua kom cov ntsiab lus pom zoo ua ntej.
Ua ntej ua haujlwm ntawm cov xim, cov duab, lossis cov duab kos duab, txiav txim siab seb cov neeg siv khoom yuav tsum pom ua ntej. Qhov no tuaj yeem yog cov khoom nws tus kheej, lub npe khoom lag luam, cov khoom lag luam tshwj xeeb, lossis ib qho tseem ceeb ntawm kev muag khoom.
Tsim kom muaj qhov tseeb Focal Point
Ib qho txiaj ntsig pom hierarchy yog:
Hom → Khoom → Lub ntsiab lus → Cov ntaub ntawv txhawb nqa
Piv txwv li, lub thawv zaub mov tuaj yeem ua rau cov khoom noj qab haus huv, ua raws li cov khoom lag luam thiab tsw. Cov khoom siv tshuaj pleev ib ce tuaj yeem muab qhov tseem ceeb ntawm cov khoom nws tus kheej thiab cov lus qhia luv luv.
Lub focal point yuav tsum phim vim li cas cov neeg siv khoom yuav pom cov khoom. Yog hais tias txhua yam yog tsim los kom nyiam sib npaug, tsis muaj dab tsi ua kom pom tseeb.
Tsis txhob sib tw Visual Elements
Ib qho yuam kev feem ntau yog kho txhua qhov chaw raws li lub sijhawm rau kev nce qib. Cov cim loj, cov duab kos duab, cov lus hais, cov cim, cov qauv, cov lus luv nqi, thiab ntau qhov kev thov tuaj yeem sib tw sai sai.
Ib txoj hauv kev muaj zog yog txiav txim siab seb lub caij twg tsim nyog rau qhov pom qhov hnyav tshaj plaws thiab txo qhov tseem ceeb ntawm txhua yam.
Tswv yim tswv yim: Sau ib daim qauv ntawm cov artwork ntawm kwv yees li qhov loj ntawm lub thawv tiav thiab saib nws los ntawm ob peb taw deb. Yog tias koj tsis tuaj yeem txheeb xyuas cov lus tseem ceeb sai sai, ua kom yooj yim rau kev teeb tsa.
2. Xaiv cov xim uas ntxim nyiam yam tsis saib pheej yig
Xim feem ntau yog ib qho ntawm thawj yam uas cov neeg yuav khoom ceeb toom, tab sis siv cov xim ntau dua tsis tuaj yeem ua rau lub thawv tso saib zoo nkauj dua.
Siv Hom Xim Xim raws li lub hauv paus
Cov xim palette yuav tsum txhawb kev paub txog hom npe es tsis yog ua raws li cov qauv tsim tam sim no. Ib lub palette zoo ib yam kuj ua rau cov khoom sib txawv hauv tib yam khoom kab xav tau kev sib txuas.
Cov qauv tsim muaj zog tuaj yeem siv cov xim tseem ceeb, ib lossis ob qho kev txhawb nqa xim, thiab qhov chaw nruab nrab. Kev sib xyaw ua ke yog nyob ntawm hom thiab cov khoom lag luam.
Siv qhov sib txawv los tsim kom muaj kev mloog zoo
Kev sib piv tuaj yeem ua rau cov ntsiab lus tseem ceeb yooj yim dua rau pom. Cov khoom tsaus nti tawm tsam qhov sib zog ntawm keeb kwm yav dhau, lub suab ci ci tawm tsam qhov nruab nrab ntawm qhov chaw, lossis cov ntawv muaj zog tiv thaiv keeb kwm yav dhau los tuaj yeem tsim qhov pom kev sib cais yam tsis ua rau tag nrho lub thawv nrov.
Qhov no yog qhov tshwj xeeb tshaj yog muaj txiaj ntsig zoo rau cov thawv ntawv luam tawm, qhov twg xim thiab cov duab yog ib feem ntawm kev ua lag luam ntawm lub cev.
Zam ntau xim ntau dhau
Ib lub thawv muaj yeeb yuj ntau dhau tuaj yeem poob nws qhov pom kev hierarchy. Yog tias txhua ntu muaj keeb kwm yav dhau los lossis cov xim sib txawv, tus neeg yuav khoom yuav tsis paub qhov twg los saib.
Lub hom phiaj tsis yog xim siab tshaj plaws. Nws yog tswj qhov sib piv.
3. Ua kom cov khoom ua lub hnub qub ntawm lub thawv zaub
Lub ntim yuav tsum nyiam cov xim, tab sis nws yuav tsum tsis txhob dhau los ua qhov tseem ceeb tshaj qhov khoom hauv.
Qhov no yog ib qho ntawm qhov sib txawv ntawm cov khoom ntim zoo tib yam thiab cov thawv rau cov khoom.
Siv cov duab khoom siv tswv yim
Daim duab ntawm cov khoom loj tuaj yeem ua haujlwm zoo thaum cov khoom siv lub cev tau muab zais lossis xav tau kev piav qhia ntxiv. Txawm li cas los xij, yog tias cov khoom siv tiag tiag muaj qhov pom kev pom zoo, npog nws nrog cov duab luam loj yuav tsis tsim nyog.
Xav txog seb cov neeg siv khoom yuav tsum pom:
qhov khoom tiag
nws cov xim los yog tiav
nws cov duab
nws loj
nws ntim
ib tug tshwj xeeb feature
Cov lus teb yuav tsum cuam tshuam rau cov qauv duab.
Siv Windows thiab Cutouts los nthuav tawm cov khoom
Windows thiab cutouts tuaj yeem ua rau cov khoom lag luam ntawm qhov pom kev tsim. Es tsis txhob hais kom cov neeg siv khoom xav txog dab tsi nyob hauv, lub ntim muab rau lawv saib ncaj qha.
Qhov qhib yuav tsum tau tso siab rau. Lub qhov rais tsis zoo tuaj yeem pom ib sab tsis txaus nyiam ntawm cov khoom lossis zais ib qho tseem ceeb.
Tsis txhob npog ntau dhau ntawm cov khoom
Thaum ob peb yam khoom tso tawm ua ke, lawv cov kev npaj ua ib feem ntawm kev tsim. Cov khoom lag luam yuav tsum nyob twj ywm pom tau los ntawm lub kaum sab xis saib, tshwj xeeb tshaj yog thaum sib txawv SKUs yuav tsum tau muab piv.
Lub thawv ntawv muaj zog tshaj plaws feem ntau ua haujlwm vim tias cov khoom siv lub cev thiab cov duab luam tawm ua ib qho kev pom zoo.
4. Tsim ib tug huv thiab sib npaug layout
Yog tias xim tsim kom muaj xim, qhov teeb pom kev zoo txiav txim siab seb qhov kev saib xyuas zoo li cas.
Lub thawv polished feem ntau muaj kev sib raug zoo ntawm cov duab, ntawv nyeem, logos, margins, thiab qhov chaw khoob.
Muab cov ntsiab lus tseem ceeb txaus txaus
Kev sib sau txhua qhov chaw uas muaj cov ntaub ntawv tuaj yeem ua rau lub thawv tso saib zoo li pheej yig dua thiab nyuaj rau kev nkag siab.
Muab cov duab khoom tseem ceeb hauv chav ua pa. Cia qhov chaw txaus nyob ib puag ncig lub logo thiab cov ntawv tseem ceeb kom lawv nyob sib txawv ntawm cov khoom nyob ib puag ncig.
Siv Alignment los tsim kev txiav txim
Kev sib xyaw ua ke ua rau muaj kev nkag siab ntawm cov qauv txawm tias tus qauv tsim muaj ntau yam.
Piv txwv li, cov npe ntawm cov khoom lag luam, cov nqe lus tau txais txiaj ntsig, thiab cov ntaub ntawv txhawb nqa tuaj yeem ua raws li kev sib koom ua ke es tsis yog nyob ntawm nws tus kheej.
Qhov sib nrug me me thiab kev txiav txim siab sib dhos tuaj yeem muaj qhov cuam tshuam loj heev rau kev pom zoo ntawm lub thawv tiav.
Cia Empty Space Ua Haujlwm rau Kev Tsim
Qhov chaw khoob tsis yog qhov chaw khib nyiab.
Nws tuaj yeem tsim qhov sib txawv nyob ib puag ncig cov khoom, cais cov lus sib txawv, thiab ua rau tus qauv tsim kom zoo dua qub. Kev ntim khoom hwm feem ntau tso siab rau kev txwv tsis pub kho kom zoo nkauj.
Ib lo lus nug tseem ceeb thaum tshawb xyuas kev tsim qauv yog:
>Lub ntsiab lus no puas txhim kho kev sib txuas lus, lossis nws nyob ntawm no tsuas yog vim muaj qhov chaw khoob?
Yog tias nws tsis ntxiv lub ntsiab lus, xav txog tshem nws.
5. Khaws Typography yooj yim thiab nyeem tau yooj yim
Typography tuaj yeem ua rau lub thawv zaub zoo li polished lossis chaotic.
Txwv tus naj npawb ntawm Fonts
Kev siv ntau hom ntawv tuaj yeem ua rau lub ntim tsis sib xws. Ib qho me me ntawm cov fonts ntxiv feem ntau yog yooj yim los tswj.
Qhov tseem ceeb tshaj qhov kev xaiv ib lub font fashionable yog ua kom cov ntawv haum rau lub hom thiab tseem nyeem tau ntawm qhov xav pom deb.
Tsim kom muaj Clear Text Hierarchy
Tsis yog txhua daim ntaub ntawv yuav tsum muaj qhov loj me lossis qhov hnyav.
Lub tswv yim hierarchy tuaj yeem yog:
Khoom npe → Cov txiaj ntsig tseem ceeb → Cov ntaub ntawv txhawb nqa
Cov khoom npe yuav tsum yooj yim txheeb xyuas. Cov ntaub ntawv thib ob tuaj yeem ua me dua, thaum cov lus qhia ntxaws ntxaws yuav tsum tsis txhob sib tw nrog cov lus tseem ceeb.
Tsim kom pom qhov deb tiag tiag
Ib qho qauv tsim uas zoo nkaus li zoo ntawm lub khoos phis tawj saib yuav nyuaj rau nyeem thaum lub thawv muab tso rau ntawm lub txee.
Tshawb xyuas cov duab kos ntawm nws qhov loj me thiab txiav txim siab sai npaum li cas tus neeg yuav khoom tuaj yeem txheeb xyuas lub hom, cov khoom, thiab cov txiaj ntsig tseem ceeb.
6. Siv cov duab thiab cov duab kos nrog lub hom phiaj
Graphics tuaj yeem ua rau ntim ntau qhov sib txawv, tab sis cov khoom zoo nkauj yuav tsum muaj qhov laj thawj rau qhov ntawd.
Xaiv Ib Daim Duab Tseem Ceeb
Daim duab hero muaj zog feem ntau ua haujlwm zoo dua li ob peb daim duab sib tw.
Rau cov khoom noj khoom haus, qhov no tej zaum yuav yog ib qho khoom noj tawm tswv yim. Rau cov khoom zoo nkauj, nws tuaj yeem yog cov khoom nws tus kheej lossis ua tib zoo xaiv cov duab ua neej nyob. Rau cov khoom siv hluav taws xob, kev yees duab huv si tuaj yeem sib txuas lus tus qauv zoo dua li cov duab kos duab.
Match Graphics rau cov khoom qeb
Cov lus pom yuav tsum ua kom pom tseeb rau cov khoom.
Kev ntim khoom noj tuaj yeem tau txais txiaj ntsig los ntawm kev xav tau cov duab zoo nkauj thiab cov khoom lag luam muaj zog. Kev ntim khoom zoo nkauj feem ntau ua haujlwm zoo dua nrog cov txheej txheem tswj thiab ua kom zoo nkauj. Cov khoom siv menyuam yaus tuaj yeem txhawb nqa cov duab ua si ntau dua, thaum cov khoom siv thev naus laus zis tuaj yeem tau txais txiaj ntsig los ntawm kev ua kom huv si thiab ntau dua.
Zam cov duab zoo nkauj uas ntxiv tsis muaj lub ntsiab lus
Cov qauv, cov duab kos, thiab cov cim yuav tsum txhawb cov khoom lag luam lossis tus cwj pwm ntawm tus kheej.
Ntxiv cov duab tsuas yog vim lub thawv xav tias khoob tuaj yeem ua rau tag nrho cov qauv tsis muaj zog.
Lub hauv paus ntsiab lus tseem ceeb yog:
>Kev kho kom zoo nkauj yuav tsum txhawb cov khoom lag luam, tsis sib tw nrog nws.
7. Siv cov duab thiab cov qauv tsim kom pom kev txaus siab
Kev pom zoo tsis tas yuav los ntawm kev luam ntawv nkaus xwb.
Lub cev daim ntawv ntawm lub thawv zaub tuaj yeem ua ib feem ntawm kev tsim.
Kev sim nrog txawv Silhouettes
Nyob ntawm cov khoom, tus tsim qauv tuaj yeem tshawb nrhiav:
nkhaus saum
angled panels
khoom- zoo li tus qauv
stepped qauv
txheej pem hauv ntej
Ib qho tshwj xeeb silhouette tuaj yeem pab cov zaub sawv tawm ntawm cov qauv ntim khoom.
Siv lub thawv qhib ua ib feem ntawm Kev Tsim
Lub qhov rais, txiav tawm, lossis qhib pem hauv ntej tuaj yeem ua haujlwm rau ob qho tib si ua haujlwm thiab pom lub hom phiaj.
Es tsis txhob kho qhov qhib raws li ib yam dab tsi ntxiv tom qab kos duab tiav, muab tso rau hauv qhov muaj pes tsawg leeg los ntawm qhov pib.
Qhov qhib tuaj yeem tsim cov khoom lag luam, tsim qhov pom qhov tob, lossis ncaj qha saib xyuas rau ib qho tshwj xeeb.
Ua kom muaj tswv yim siv tau
Creative tsis txhais hais tias nyuaj.
Yog tias cov qauv txawv txawv ua rau cov khoom tsis yooj yim rau kev nkag mus, tsim qhov tsis tsim nyog pom kev cuam tshuam, lossis cuam tshuam nrog cov ntawv luam tawm, nws yuav tsis txhim kho qhov txiaj ntsig kawg.
Qhov zoo tshaj plaws kev cai tsim lub thawv tsim feem ntau muaj qhov laj thawj meej tom qab lawv cov yam ntxwv txawv txawv.
8. Ua Branding pom tsis muaj overbranding
Kev tsim khoom lag luam yuav tsum tau lees paub, tab sis rov ua lub logo hla txhua qhov chaw muaj yog qhov kev daws teeb meem zoo tshaj plaws.
Ua lub Logo yooj yim kom paub
Muab lub logo qhov twg cov neeg siv khoom ib txwm saib ntau dua li tsuas yog ua kom loj li sai tau.
Txoj haujlwm muaj zog tshaj plaws nyob ntawm lub thawv qauv thiab saib lub kaum sab xis.
Siv Brand Elements Consistently
Xim, typography, imagery, qauv, thiab nraaj style yuav tsum ua hauj lwm ua ke los tsim ib hom lus paub.
Qhov no yuav yog ib qho tseem ceeb tshwj xeeb tshaj yog thaum ob peb lub thawv khoom siv tau tsim rau cov khoom sib txawv hauv tib yam khoom.
Tsis txhob rov ua lub logo txhua qhov chaw
Lub npe muaj zog tsis tas yuav qw los ntawm txhua qhov chaw.
Yog hais tias cov xim palette, typography, cov khoom yees duab, thiab tag nrho cov tsim twb sib txuas lus lub hom, ntau ntau repetition ntawm lub logo yuav ua rau lub pob tsis zoo refined.
9. Ntxiv kev xav zoo los ntawm kev ua tiav cov ntsiab lus
Kev ua tiav cov txheej txheem tuaj yeem txhim kho qhov pom tau zoo ntawm lub npov npo, tab sis lawv yuav tsum txhawb nqa tus qauv es tsis them nyiaj rau lub tswv yim tsis muaj zog.
Nyob ntawm cov khoom ntim thiab qhov xav tau, cov kev xaiv yuav suav nrog:
matte tiav
gloss tiav
pom UV
ntawv nyiaj stamping
embossing
debossing
textured teebmeem
Qhov tseem ceeb yog paub qhov twg siv lawv.
Piv txwv li, kev kho cov ntawv nplaum rau ntawm lub logo tuaj yeem tsim qhov chaw focal zoo ntawm tus tsim minimalist. Kev siv ntau qhov ua tiav rau lub pob uas twb tsis khoom lawm yuav ua rau qhov tshwm sim tsis zoo.
Hauv lwm lo lus:
Hwm tsis tau txhais hais tias ntxiv txhua txoj kev ua tiav.
Nws txhais tau hais tias xaiv cov ntsiab lus uas txhawb nqa qhov kev xav pom tus cwj pwm.
10. Tsim rau Cov Khoom Muag
Tsis muaj universal visual formula rau txhua lub thawv zaub.
Khoom noj khoom haus thiab dej haus
Cov khoom noj khoom haus feem ntau tau txais txiaj ntsig los ntawm cov khoom lag luam zoo, kev noj qab haus huv, kev txheeb xyuas qhov tseeb, thiab cov xim uas sib txuas lus cov yam ntxwv ntawm cov khoom.
Cosmetic & Beauty Products
Cov txheej txheem tswj tau ntau dua, txwv cov xim palette, siab - cov duab zoo, thiab ua tib zoo xaiv cov ntsiab lus tiav tuaj yeem tsim kom zoo nkauj zoo nkauj.
Electronics thiab Accessories
Cov duab huv si, cov ntaub ntawv tsim nyog, kev yees duab khoom, thiab cov lus pom niaj hnub tuaj yeem ua haujlwm zoo dua li kev kho kom zoo nkauj ntau dhau.
Cov khoom ua si thiab cov khoom me me
Cov xim zoo nkauj, cov duab kos duab, cov cim, thiab kev sib cuam tshuam ntawm qhov muag tuaj yeem ua tau zoo thaum lawv sib phim rau pawg hnub nyoog thiab tus cwj pwm.
Lub ntsiab lus tseem ceeb yog tsim nyob ib ncig ntawm qhov kev cia siab ntawm qeb es tsis yog siv tib qhov kev pom zoo rau txhua yam khoom.
Cov lus nug nquag
1.Dab tsi ua rau lub thawv tso saib qhov muag - ntes?
Lub qhov muag -catching zaub thawv feem ntau muaj qhov pom tseeb meej, pom qhov sib txawv zoo, pom tau lub npe, thiab yooj yim -kom- nkag siab txog cov khoom nthuav qhia. Lub hom phiaj yog kom nyiam cov xim sai sai yam tsis muaj kev tsim teeb pom kev zoo.
2.Yuav ua li cas kuv thiaj li ua kom lub thawv tso saib zoo dua?
Tsom ntsoov rau qhov pom kev hierarchy, zoo ib yam typography, tswj xim, txaus qhov chaw dawb, sib npaug proportions, thiab siab - cov khoom zoo. Cov ntsiab lus tiav tiav tuaj yeem txhim kho tus qauv tsim ntxiv thaum siv xaiv.
3.Dab tsi yog xim zoo tshaj plaws rau kev tsim lub thawv?
Tsis muaj ib qho xim zoo tshaj plaws. Cov kev xaiv yuav tsum muaj kev cuam tshuam cov hom, cov khoom qeb, cov neeg tuaj saib lub hom phiaj, thiab ib puag ncig cov khw muag khoom. Qhov sib piv thiab qhov sib xws yog feem ntau tseem ceeb dua li xaiv cov xim tshwj xeeb.
4.Yuav ua li cas kuv thiaj ua tau ib lub thawv zaub kom zoo?
Qhov zoo tshaj plaws feem ntau yog los ntawm kev txwv. Cov layouts huv si, ua tib zoo xaiv typography, cov duab zoo, cov khoom lag luam zoo ib yam, qhov chaw dawb txaus, thiab cov ntsiab lus ua tiav tuaj yeem tsim cov txiaj ntsig zoo dua li kev kho kom zoo nkauj ntau dhau.
5.Yuav tsum muaj lub thawv tso saib cov khoom?
Yog tias cov khoom muaj qhov muag pom kev zoo lossis cov neeg siv khoom yuav tsum tau tshuaj xyuas nws ua ntej yuav khoom, qhia tias nws tuaj yeem ua tau zoo heev. Windows, cutouts, thiab qhib -cov qauv pem hauv ntej tuaj yeem txhim kho kev pom thaum tuav cov kev nthuav qhia npaj.
6.Cas lub thawv zaub tuaj yeem kho rau kuv cov khoom?
Yog lawm. Cov thawv ntim khoom ntim tuaj yeem tsim nyob ib puag ncig cov khoom lag luam tshwj xeeb, cov khoom lag luam yuav tsum tau pom, cov khoom pom tau zoo, SKU kev npaj, qhib, thiab cov chaw tsim khoom. Kev tsim kho qhov muag thiab lub cev qauv tuaj yeem tsim ua ke.
Xaus
Kev tsim lub thawv ntawv zoo tsis yog hais txog kev ua kom lub ntim muaj yeeb yuj lossis nyuaj li sai tau. Cov qauv tsim muaj zog tshaj plaws paub tias yuav tsum tau hais txog dab tsi thiab yuav ua li cas tawm.
Pib nrog ib lub tswv yim pom muaj zog. Siv xim kom nyiam xim yam tsis muaj kev cuam tshuam tus neeg saib. Ua kom cov khoom ua kom pom tseeb, tsim cov qauv huv, khaws cov ntawv nyeem tau zoo, thiab siv cov duab kos nrog lub hom phiaj meej. Cov duab, qhib, cim npe, thiab cov ntsiab lus tiav tuaj yeem ntxiv cov cim yam tsis tau saib xyuas ntawm cov khoom.
Qhov tseem ceeb tshaj plaws, lub thawv ntawv zoo nkauj yuav tsum tseem xav tias tsim nyog rau nws cov khoom qeb thiab hom. Kev tsim qauv ua si tuaj yeem ua haujlwm rau cov menyuam yaus cov khoom lag luam tab sis xav tias tsis muaj chaw rau cov tshuaj pleev ib ce zoo tshaj. Qhov kev teeb tsa me me tuaj yeem haum rau cov khoom siv hluav taws xob tab sis tsis muaj lub zog xav tau rau qee yam khoom noj.
Lub hom phiaj yog yooj yim: ua rau tib neeg pom lub thawv, nkag siab txog cov khoom, thiab nco ntsoov lub hom.
Rau cov lag luam tsim cov khoom lag luam kev cai ntim cov thawv, sib txuas cov qauv tsim nrog cov tswv yim ntim cov kws tshaj lij tuaj yeem ua qhov sib txawv ntawm lub thawv uas tsuas yog tuav cov khoom lag luam thiab ib qho uas nquag pab rau cov khoom nthuav qhia.