1. POP yog cov lus luv ntawm lus Askiv (pointofpurchaseadvertising). Cov lus txhais ntxig yog" taw qhia kev yuav khoom", thiab cov lus txhais pub dawb hu ua" khw tshaj tawm" ;. Lub luag haujlwm tseem ceeb ntawm POP tshaj tawm yog kev txhawb nqa thiab qhia kev noj nyob rau lub sijhawm thiab chaw muag khoom. POP tshaj tawm tau nkag mus rau ntau yam kev muag khoom tom qab ntau dua ib nrab xyoo ntawm kev txhim kho txij li xyoo 1930. Hais tawm dav dav, tsuav yog nws cuam tshuam txog kev tshaj tawm thiab kev tshaj tawm rau lub hom phiaj muag thaum lub sijhawm muag, nws tuaj yeem raug cais raws li POP tshaj tawm. POP tshaj tawm tuaj yeem faib ua ob hom: sab nraum zoov thiab sab hauv tsev. Kev tshaj tawm POP sab nraud feem ntau suav nrog cov paib, chij, daim ntawv tshaj tawm, thiab lwm yam, thaum tshaj tawm POP sab hauv tsev muaj ntau yam, xws li khw khw qhov rai, phab ntsa, xws li me me xws li ntawv tshaj tawm, daim npav nqi, thiab lwm yam. Teb chaws Europe thiab Asmeskas yog daim ntawv ntim khoom. Nws yog lub crystallization ntawm daim duab thiab tshuab. Nws tuaj yeem sib raug zoo ua ke nrog kev ua lag luam los tsim cov hauv kev lag luam siab dua.
2. Cov khoom tsim tawm ntawm cov ntawv txee yog tsuas yog luam ntawv daim ntawv thiab lub siab-tawv cardboard, uas muaj zog thiab ruaj khov, tsis tshua muaj nqi, lub voj voog luv luv, yooj yim rau kev cuam tshuam thiab thauj, rov ua dua tshiab, ib puag ncig thiab tsis muaj kuab paug. Peb cov khoom tso khoom khib feem ntau yog khoom noj, roj, khaub ncaws, khoom siv ncaws pob, IT khoom lag luam, khoom siv txhua hnub, khoom siv tsheb, phau ntawv, thiab lwm yam, thiab tau kis mus rau txhua qhov ntawm lub neej. Raws li cov qhua tuaj noj mov' s CIS system, peb tuaj yeem tsim cov qauv muag zaub zoo nkauj rau kev teeb tsa cov khoom cov qauv dawb, thiab koom tes nrog cov qhua tuaj noj mov' s CI thiab cov lus tshaj tawm los txhawb kom cov khoom lag luam muaj npe nrov. muab tso rau pem hauv ntej ntawm cov pej xeem, uas nthuav tawm kev tshaj tawm thiab koom ua ke tuam txhab' s daim duab. Txhim kho kev ua tau zoo ntawm lub tuam txhab' s hom duab lub npe ua haujlwm hauv zej zog, thiab tom qab ntawd tsim cov txiaj ntsig kev lag luam ntau dua.
