Coca-Cola zoo- paubShare ib CokeKev sib tw pib hauv Australia xyoo 2011 los ntawm kev hloov Coca -Cola lub logo ntawm lub raj mis thiab cov kaus poom nrog cov npe nrov, hloov cov ntim zoo tib yam rau hauv ib yam dab tsi uas tib neeg tuaj yeem tshawb nrhiav, khoom plig, duab, thiab sib koom. Coca-Cola tom qab ntawd coj lub tswv yim rov qab rau ib tiam tshiab, txuas lub cev ntim nrog cov kev paub digital. Qhov chaw
Snickers coj txoj kev sib txawv. Hloov chaw ntawm kev siv cov npe, cov khoom lag luam tau siv cov ntim khoom ntiag tug los xav txog kev xav thiab tus cwj pwm zoo, txuas ntxiv nws lub tswv yim "Koj tsis yog koj thaum koj tshaib plab" rau hauv lub hnab ntawv nws tus kheej. Qhov chaw
Cov khoom sib txawv. Txawv ntim hom ntawv. Tib zaj lus qhia.
Customized khoom ntim tsimua hauj lwm vim nws ua rau ntim xav tias tsawg generic. Nws ua rau cov neeg siv khoom paub txog, luag txog, cuam tshuam nrog, sau, lossis sib qhia.
Rau hom phiaj npajkev cai ntim, lub tswv yim ntawd tseem ceeb. Personalization tsis yog rau cov dej haus thoob ntiaj teb lossis cov khoom noj txom ncauj xwb. Cov khw muag khoom me me, hom khoom plig, hom tshuaj pleev ib ce, hom khoom noj, thiab e- cov neeg muag khoom kuj tuaj yeem siv cov thawv ntim khoom los tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom.
Dab tsi Personalized Product Packaging Tiag tiag
Kev ntim khoom tus kheej feem ntau nkag siab yuam kev.
Ntau tus neeg xav tias nws txhais tau tias txhua lub thawv, lub raj mis, lossis qhwv yuav tsum sib txawv. Qhov ntawd tuaj yeem yog ib daim ntawv ntawm tus kheej, tab sis nws tsis yog tib qho. Hauv cov phiaj xwm ntim khoom, tus kheej feem ntau txhais tau tias tsim cov ntim khoom uas xav tau tshwj xeeb rau pawg neeg siv khoom, lub sijhawm khoom lag luam, kev sib tw, lossis hom dab neeg.
Cov pob khoom siv tus kheej tuaj yeem siv lub npe neeg siv khoom, lub siab xav- raws li cov lus, tsim raws caij nyoog, kos duab hauv cheeb tsam, daim npav luam tawm, kev paub QR code, cov khoom lag luam xim xim, lossis cov lus sab hauv -Cov. Qee lub sij hawm nws yooj yim npaum li hloov lub tes tsho es tsis yog rov tsim lub thawv tag nrho.
| Personalization Hom | Nws Yuav Ua Li Cas |
|---|---|
| Lub npe -raws li | Cov npe, npe menyuam yaus, lossis tus neeg tau txais - tsom rau ntim khoom plig |
| Sijhawm -raws li | Cov thawv rau hnub so, cov khoom lag luam tawm lub tes tsho, hnub tseem ceeb |
| Kev xav-raws li | Cov lus zoo siab, cov lus luv luv, lom zem lossis siab tawv luam ntawv |
| Series -raws li | Xim -cov khoom lag luam coded tsev neeg, tsw series, niaj hnub- raws li ntim |
| Digital | QR code txuas rau cov khoom dab neeg, cov lus qhia siv, nplooj ntawv phiaj xwm, lossis cov kev pabcuam ncaj ncees |
Piv txwv li, ib hom tshuaj yej tsis tas yuav luam ib lub thawv sib txawv rau txhua tus neeg yuav khoom. Nws tuaj yeem tsim kev ntim khoom nyob ib puag ncig "Focus," "Calm," thiab "Pleev." Ib hom tshuaj kho tawv nqaij tuaj yeem tsim ntim ib puag ncig thaum sawv ntxov thiab yav tsaus ntuj. Ib hom khoom plig yuav tsim raws caij nyoogtus kheej lub thawv ntim khoomrauChristmas, Valentine's Day, los yog kev tshaj tawm cov khoom lag luam.
Qhov ntawd tseem yog personalization. Lub ntim xav tau ntau dua vim nws hais txog kev siv tshwj xeeb, kev xav, cov neeg tuaj saib, lossis lub sijhawm.
Vim li cas cov neeg siv khoom teb rau tus kheej ntim khoom
Kev ntim khoom tus kheej ua haujlwm vim nws hloov kev sib raug zoo ntawm cov khoom thiab cov neeg yuav khoom. Ib pob ib txwm hais tias, "Ntawm no yog ib yam khoom." Ib pob ntawv tus kheej hais tias, "Qhov no yuav yog rau koj."
Nws Tsim Instant Recognition
Cov neeg siv khoom tshawb xyuas cov ntim sai. Hauv lub khw muag khoom, lawv tsuas yog muab cov khoom lag luam ob peb feeb ua ntej yuav mus. Ib qho kev nthuav dav tus kheej tuaj yeem cuam tshuam qhov scan.
Ib lub npe, kab lus, daim ntawv lo rau cov neeg tuaj saib, cov lus hnub so, lossis cov lus zoo siab muab rau cov neeg siv khoom paub txog. Nws tsis tas yuav complex. Qee zaum ib kab lus luv luv ua ntau tshaj li tus qauv tsim.
Raukev cai luam ntawv ntim, qhov no yog ib lub tswv yim muaj txiaj ntsig. Cov khoom lag luam tuaj yeem tsim qhov cuam tshuam los ntawm cov lus, xim, lub thawv ntxig, lub tes tsho, lossis cov khoom ntim sib txawv yam tsis hloov tag nrho cov qauv.
Nws Tsim Kom Muaj Kev Ntseeg Tswv Ntuj
Tib neeg feem ntau yuav teb rau kev ntim khoom thaum nws xav tias nws yog lawv lub ntiaj teb. Lub thawv tswm ciab nrog "Rau Quiet Yav tsaus ntuj" tuaj yeem hnov tus kheej. Ib pob khoom noj txom ncauj nrog rau siab -raws li daim ntawv luam tuaj yeem xav tias nthuav tawm ntau dua. Lub thawv tshuaj pleev ib ce uas piav qhia txog kev ua haujlwm tshwj xeeb tuaj yeem ua rau cov khoom siv tau yooj yim dua.
Raucov khoom ntim khoom, qhov no tseem ceeb vim tias ntau qhov kev txiav txim siab yuav tshwm sim ua ntej tus neeg siv khoom tau sim cov khoom. Ntim pab teb cov lus nug uas ntsiag to: "Qhov no puas yog rau kuv?"
Nws Ua kom ntim tau ntau dua
Tsis yog txhua qhov kev sib tw ntim khoom tus kheej yuav mus kis. Feem ntau yuav tsis. Qhov ntawd zoo. Lub hom phiaj tsis yog ib txwm loj virality. Qee lub sij hawm lub hom phiaj yog muab cov neeg siv khoom me me los qhia, duab, khoom plig, lossis tham txog cov khoom.
Ib lub thawv tshuaj yej kev cai tuaj yeem suav nrog daim ntawv sau zaj dab neeg. Lub thawv khoom plig zoo nkauj tuaj yeem suav nrog lub tes tsho phiaj xwm. Cov khoom noj txom ncauj tuaj yeem siv lub siab luv luv - cov lus raws li. Lub thawv muag khoom tuaj yeem suav nrog QR code uas ua rau cov khoom lag luam, cov lus qhia siv, lossis nplooj ntawv phiaj xwm raws caij nyoog.
Nws Strengthes Brand Memory
Kev ntim khoom yooj yim tsis nco qab. Kev ntim khoom tus kheej muab rau cov neeg siv khoom nco txog: lub npe, tso dag, mus ob peb vas, caij nyoog, lus, lossis tsim qauv.
Rau hom kev tsim khokev cai ntim cov thawv, qhov no yog lub ntsiab lus tseem ceeb. Ib pob tuaj yeem muaj cov ntawv sib txawv, cov lus, lossis cov duab raws caij nyoog, tab sis lub hom phiaj tseem ceeb yuav tsum paub. Logo, xim, typography, qauv, thiab luam ntawv zoo yuav tsum nyob twj ywm tswj.
Yam Hom Kawm Tau Li Cas los ntawm Snickers thiab Coca-Cola
Cov hom loj muaj peev nyiaj loj. Feem ntau cov tuam txhab tsis ua. Txawm li cas los xij, cov ntsiab cai tom qab cov phiaj xwm no muaj txiaj ntsig zoo rau cov npe me.
Ua tus Consumer Central
Zaj lus qhia tsis yog kom luam cov npe. Zaj lus qhia yog tsim kom muaj kev cuam tshuam los ntawm kev ua neej nyob, lub sijhawm, niaj hnub, cov neeg tuaj saib, lossis lub sijhawm khoom plig.
Khaws Lub Hom Phiaj
Kev hloov tus kheej yuav tsum hloov cov ntsiab lus xaiv thaum tiv thaiv lub logo, xim, typography, qauv, thiab ntim khoom zoo.
Npaj rau kev tsim khoom
Artwork versions, luam ntawv txoj kev, MOQ, xim tswj, packing sib cais, thiab cov qauv kuaj yuav tsum tau txiav txim siab thaum ntxov.
Personalization yuav tsum tsis txhob ua rau muaj kev lees paub ntawm lub npe. Coca-Cola tuaj yeem hloov lub logo nrog cov npe vim tias lub raj mis zoo li, xim liab, thiab qhov muag pom tau muaj zog lawm. Snickers tuaj yeem hloov cov lus wrapper vim tias lub suab nrov zoo ib yam. Lub ntim variation tseem koom nrog lub hom.
Kev tswj hwm kev hloov pauv zoo dua li kev hloov pauv hloov pauv.
Cov tswv yim tsim kev ntim khoom tus kheej rau cov hom me me
Cov hom me me tsis tas yuav pib nrog kev nyuaj rau tus kheej. Hauv ntau qhov xwm txheej, kev hloov pauv yooj yim yog qhov tseeb thiab muaj txiaj ntsig zoo dua.
Limited Edition Ntim
Kev ntim khoom txwv tsis pub ua haujlwm zoo rau hnub so, kev tshaj tawm cov khoom lag luam, hnub tseem ceeb, kev tshaj tawm raws caij nyoog, lossis khoom plig. Ib hom tswm ciab tuaj yeem tsim lub tes tsho lub caij ntuj no. Ib hom tshuaj yej tuaj yeem tsim lub thawv khoom plig Xyoo Tshiab. Ib hom tshuaj pleev ib ce tuaj yeem tso tawm ib qho kev mus ncig nrog tshwj xeebluam ntawv ntim thawv.
Cov qauv tuaj yeem nyob zoo ib yam. Artwork hloov. Qhov ntawd ua rau kev tsim khoom tswj tau ntau dua thaum tseem muab cov neeg siv khoom tshiab.
Message-Raws li ntim
Cov lus luv luv tuaj yeem hloov lub thawv dawb mus rau ib yam dab tsi ntxiv rau kev xav, muaj txiaj ntsig, lossis khoom plig. Cov lus no tuaj yeem tshwm sim ntawm lub vaj huam sib luag pem hauv ntej, sab hauv lub hau, lub plab plab, ntxig daim npav, lossis lub tes tsho.
Ib qho lus ceeb toom: cov lus yuav tsum haum lub hom. yuam kev lom zem xav tias pheej yig. Kev xav ntau dhau tuaj yeem xav tias tsis muaj tseeb. Cov ntawv ntim zoo feem ntau yog luv luv, tshwj xeeb, thiab yooj yim rau kev ntseeg.
Series ntim rau cov neeg tuaj sib txawv
Lub hom phiaj tuaj yeem ua tus kheej ntim khoom los ntawm cov khoom lag luam. Qhov no ua haujlwm tshwj xeeb tshaj yog rau cov tshuaj pleev ib ce, tshuaj yej, khoom noj txom ncauj, tshuaj tsw qab, tshuaj ntxiv, tswm ciab, khoom siv tsiaj, thiab khoom plig.
Hloov chaw ntawm kev tsim ib lub thawv generic, lub hom tuaj yeem tsim ib qho system: Sawv ntxov / Hmo ntuj / Kho, Ua kom pom tseeb / Calm / Pw tsaug zog, Classic / Spicy / Sweet, lossis Mus Ncig / Tsev / Khoom Plig. Hom ntim no pab cov neeg siv khoom xaiv sai dua thiab ua haujlwm zoo raukhw muag khoom ntim thawv.
QR Codes thiab Digital Personalization
QR cov lej tuaj yeem ua rau cov khoom lag luam, phau ntawv qhia kev siv, nplooj ntawv phiaj xwm, ua tsaug rau- koj cov yeeb yaj kiab, kev pabcuam ncaj ncees, lossis txwv - nplooj ntawv tsaws. Lawv yuav tsum tsis txhob zaum ntawm lub ntim kom zoo li niaj hnub. Lawv yuav tsum muab rau cov neeg siv khoom uas lawv xav tau tom qab yuav lossis tau txais cov khoom.
Yuav ua li cas Custom Packaging Turns Personalization into a Real Product
Lub tswv yim ntim tus kheej tsuas yog muaj txiaj ntsig yog tias nws tuaj yeem tsim tau zoo. Qhov no yog qhov twgkev cai ntimua qhov tseem ceeb.
Tus neeg muab khoom ntim yuav tsum pab hloov lub tswv yim muaj tswv yim rau hauv kev ntim khoom ua haujlwm. Qhov ntawd txhais tau hais tias saib dhau ntawm kev kos duab thiab tshuaj xyuas cov qauv, cov khoom siv, luam ntawv, tiav, ntxig tsim, ntim, thiab xa khoom.
| Kev txiav txim ntim ntim | Vim Li Cas Nws Tseem Ceeb |
|---|---|
| Lub thawv qauv | Txiav txim siab cov khoom haum thiab qhib kev paub |
| Artwork versions | Tswj tus kheej kom yooj yim |
| Logo tso | Ua kom muaj kev lees paub lub npe zoo ib yam |
| Txoj kev luam ntawv | Muaj feem xyuam xim, MOQ, thiab tus nqi |
| Nto tiav | Txhawb nqa hom chaw thiab tactile tus nqi |
| Kev npaj ntim khoom | Zam kev sib xyaw ua ke -ups thaum lub sij hawm xa khoom |
Piv txwv li, yog tias ib lub lag luam xav tau rau lub caij sib txawv lub thawv tsim, tus neeg muag khoom yuav hais kom siv tib lub thawv qauv thiab hloov tsuas yog lub tes tsho luam tawm. Yog tias lub tuam txhab xav tau kev ntim khoom plig tus kheej, daim npav ntxig yuav raug nqi ntau dua - zoo dua li hloov tag nrho lub thawv. Yog tias lub khw muag khoom xav tau ntau SKU versions, xim -coded system yuav yooj yim dua los tsim thiab tswj.
Feem ntau yuam kev nyob rau hauv Personalized Packaging Design
Kev ntim khoom ntawm tus kheej tuaj yeem ua haujlwm zoo, tab sis nws kuj tuaj yeem ua tsis tiav thaum nws raug kho raws li kev kho kom zoo nkauj dua li lub tswv yim.
Ua Tus Tsim Tus Kheej tab sis Tsis Nyob ntawm -Brand
Ib pob tuaj yeem hnov tus kheej thiab tseem ua rau lub hom phiaj tsis muaj zog. Qhov no tshwm sim thaum txhua lub version siv cov xim sib txawv, fonts, layouts, thiab tsis sib xws logo tso. Lub ntim yuav zoo li muaj tswv yim, tab sis cov neeg siv khoom tsis tuaj yeem txuas nws rov qab rau lub hom.
Tsim ntau Versions dhau ntxov
Ntau versions txhais tau tias ntau complexity. Txhua lub ntim ntim yuav xav tau cais cov duab kos duab, tswj xim, npaj cov khoom muag, sib cais ntim, thiab tshuaj xyuas kom zoo. Rau cov hom me me, ntau lub versions tuaj yeem nce nqi sai thiab kev pheej hmoo ua haujlwm.
Tsis nco qab Lub Khw Muag Khoom
Qee qhov ntim ntawm tus kheej zoo nkaus li zoo hauv cov ntaub ntawv nthuav qhia tab sis ua haujlwm tsis zoo hauv khw. Cov lus yuav me dhau. Lub logo yuav ploj mus. Cov xim sib txawv tuaj yeem ua rau cov khoom lag luam zoo li ntxhov. Kev ntim khoom muag yuav tsum sib txuas lus sai.
Siv Personalization tsis muaj laj thawj meej
Tsis yog txhua yam khoom xav tau tus kheej. Cov laj thawj zoo suav nrog kev tshaj tawm cov khoom lag luam, lub caij khoom plig, cov ntawv txwv, cov neeg tuaj saib lub hom phiaj, tsw lossis ntxhiab tsw, cov khoom siv cuam tshuam, kev muag khoom muag, lossis hnub tseem ceeb.
Tsis quav ntsej txog kev tsim khoom
Kev tsim ntim yuav zoo li ua tau, tab sis kev tsim khoom tuaj yeem nthuav tawm cov teeb meem nrog cov ntawv tuab, cov qauv tuag, xim sib txuam, ua tiav qhov siab ntev, MOQ, ntxig haum, lossis ntim sib cais. Cov qauv yuav tsum tau kuaj xyuas ua ntej ntau lawm.
Thaum twg Lub Hom Phiaj Yuav Tsum Siv Cov Ntim Tus Kheej?
Kev ntim khoom tus kheej yog qhov muaj txiaj ntsig zoo tshaj plaws thaum cov khoom xav tau kev xav muaj txiaj ntsig zoo dua, kev sib txawv kom pom tseeb, lossis pom kev pom zoo dua.
Nws ua haujlwm zoo tshwj xeeb tshaj yog rau cov khoom plig, khoom noj khoom haus thiab khoom noj txom ncauj, dej haus, tshuaj pleev ib ce thiab kev tu tawv nqaij, tswm ciab thiab tshuaj tsw qab, tshuaj yej thiab kas fes, kev sib tw raws caij nyoog, kev tshaj tawm cov khoom lag luam, cov khoom siv cuam tshuam, cov ntawv sau tsawg, e- kev lag luam unboxing, thiab cov khw muag khoom txhawb nqa thawv.
Tej zaum nws yuav tsis tsim nyog rau txhua yam khoom qis - cov khoom lag luam. Nws kuj tseem yuav nyuaj thaum qhov kev txiav txim kom muaj nuj nqis me me tab sis lub hom xav tau ntau yam. Lo lus nug yog tsis yog "Peb yuav tsum ua tus kheej ntim khoom?" Nws yog: dab tsi yuav tsum personalization ua tiav?
Yuav Ua Li Cas Npaj Ib Qhov Kev Pabcuam Custom Packaging Project
Ua ntej hu rau tus neeg muag khoom ntim khoom, cov khoom lag luam yuav tsum npaj ntau tshaj li lub tswv yim tsim qauv ntxhib. Lub ntsiab lus meej tuaj yeem txuag sijhawm, txo cov qauv hloov kho, thiab pab tus neeg muag khoom pom zoo kom muaj kev daws teeb meem ntau dua.
| Npaj dab tsi | Vim Li Cas Nws Tseem Ceeb |
|---|---|
| Cov khoom loj thiab qhov hnyav | Txiav txim siab lub thawv qauv thiab cov khoom siv zog |
| Hom neeg siv khoom | Qhia cov lus, xim, thiab tsim qauv |
| Lub hom phiaj ntim | Khw muag khoom, khoom plig, tso tawm, xa khoom, lossis kev sib tw |
| Tus naj npawb ntawm cov versions | Muaj feem xyuam rau kev luam ntawv, kev txheeb xyuas, thiab tus nqi |
| Logo cov ntaub ntawv | Ua kom lub cim cim npe zoo ib yam |
| Nto tiav | Hloov cov nyhuv pom thiab tactile |
| Quantity thiab timeline | Muaj feem xyuam rau txoj kev tsim khoom thiab lub sijhawm |
Tus neeg muag khoom ntim khoom yuav tsum tsis txhob nug txog lub thawv qhov ntev xwb. Lawv yuav tsum nkag siab tias lub pob yuav pom li cas, qhib, xa tawm, tso tawm, thiab siv.
Kev xav zaum kawg
Tus kheej cov khoom ntim tsim ua haujlwm vim nws ua rau cov khoom xav tias muaj feem cuam tshuam. Qee lub sij hawm qhov kev cuam tshuam los ntawm lub npe. Qee zaum los ntawm kev xav. Qee zaum los ntawm cov lus raws caij nyoog, txwv - qauv tsim, cov khoom lag luam, QR code, lossis cov ntawv sau yooj yim.
Kev ntim khoom tus kheej muaj zog tshaj plaws tsis tsuas yog hloov cov duab kos. Nws ua rau cov neeg siv khoom xav tias cov khoom tau ua nrog lawv hauv siab.
Rau cov khoom lag luam, qhov kev sib tw yog ua kom lub tswv yim ntawd siv tau. Kev ntim khoom muaj tswv yim tseem xav tau cov qauv tsim, cov khoom siv, kev luam ntawv, kev tso npe logo, xov, ntxig tsim, thiab cov phiaj xwm ntau lawm. Txwv tsis pub, lub tswv yim zoo tuaj yeem ua tus nqi, tsis sib xws, lossis nyuaj rau xa.
FAQ
Kev ntim khoom tus kheej yog dab tsi?
Cov khoom ntim khoom tus kheej siv cov npe, cov lus, xim, kos duab, cov ntsiab lus ntawm kev sib tw, cov khoom lag luam, cov ntawv ntxig, lossis cov ntsiab lus digital los ua kom cov ntim khoom muaj feem cuam tshuam rau cov neeg siv khoom tshwj xeeb, lub sijhawm, lossis cov neeg tuaj saib.
Vim li cas tus kheej ntim khoom ua haujlwm?
Kev ntim khoom tus kheej ua haujlwm vim nws tsim kev lees paub, kev sib txuas ntawm kev xav, kev sib koom ua ke, thiab muaj zog lub cim xeeb. Nws pab cov neeg siv khoom xav tias cov khoom muaj feem cuam tshuam rau lawv.
Dab tsi yog qee cov tswv yim ntim tus kheej rau cov hom me?
Cov lag luam me tuaj yeem siv lub tes tsho hnub so, cov neeg tuaj saib- cov lus raws li cov lus, phaib khoom plig, QR cov lej, txwv - tsab ntawv kos duab, xim -coded cov khoom series, sab hauv- cov ntawv hau, thiab cov thawv ntim khoom ntim rau kev tshaj tawm.
Yuav ua li cas ntim kev cai txhawb tus kheej?
Kev ntim ntim kev cai txhawb nqa tus kheej los ntawm lub thawv qauv, luam ntawv kos duab, muab tso rau hauv lub logo, xaiv cov khoom siv, nto tiav, ntxig tsim, ntim lub tes tsho, kev tswj hwm, thiab cov qauv tsim.
Cov thawv ntim khoom tus kheej puas kim?
Tus nqi yog nyob ntawm tus naj npawb ntawm cov qauv, txheej txheem luam ntawv, khoom siv, xov, qauv, txiav txim kom muaj nuj nqis, thiab ntim khoom. Ntau lub npe tswj hwm tus nqi los ntawm kev siv tib lub thawv qauv nrog lub tes tsho sib txawv, cov ntawv ntxig, lossis cov ntawv luam tawm.
Cov khoom twg yog qhov tsim nyog rau kev ntim khoom tus kheej?
Kev ntim khoom tus kheej ua haujlwm zoo rau cov khoom noj, dej haus, tshuaj pleev ib ce, kho tawv nqaij, tswm ciab, tshuaj tsw qab, tshuaj yej, kas fes, khoom plig, khoom siv influencer, cov khoom tsim tawm, kev tshaj tawm raws caij nyoog, thiab kev tshaj tawm hauv khw muag khoom.
Kuv yuav tsum npaj dab tsi ua ntej xaj kev ntim khoom tus kheej?
Npaj cov khoom loj, qhov hnyav, lub hom phiaj cov neeg siv khoom, lub hom phiaj ntim, tus naj npawb ntawm cov qauv tsim, cov ntaub ntawv logo, cov duab kos duab, cov khoom nyiam, nto tiav, ntxig cov kev xav tau, kom muaj nuj nqis, thiab lub sijhawm xa khoom.