Ntau npaum li cas Point of Purchase Qhia Tus Nqi?
Kev nqis peev hauv cov ntsiab lus ntawm kev yuav khoom (POP) tuaj yeem txhim kho koj hauv - khw muag khoom thiab txhawb kev muag khoom. Tab sis cov POP cov duab no tau them nyiaj ntau npaum li cas? Cov lus teb yog nyob ntawm ntau yam - suav nrog hom zaub, tsim complexity, cov ntaub ntawv, thiab lwm yam. Hauv tsab xov xwm no, peb yuav rhuav tshem cov nqi sib txawv rau cov khw muag khoom POP sib txawv, piav qhia cov ntsiab lus tseem ceeb uas cuam tshuam rau tus nqi, thiab qhia koj yuav ua li cas thiaj nrhiav tau tus nqi - zoo tsis tau siab - cov kev daws teeb meem zoo rau koj cov kev xav tau ntawm cov khw muag khoom.
Point of purchase displaysyog cov cuab yeej muaj zog hauv khw muag khoom ib puag ncig. Lawv ua raws li qhov muag - ntes POP cov khw muag khoom muag uas ua rau cov neeg siv khoom txaus siab rau lub sijhawm lawv txiav txim siab yuav dab tsi. Txawm li cas los xij, tus nqi ntawm aPOP zaubtuaj yeem sib txawv. Los ntawm cov chav countertop yooj yim mus rau cov chav hauv pem teb los yog cov qauv kev cai, ntau lub ntsiab lus txiav txim siab tus nqi. Los ntawm kev nkag siab txog hom POP cov lus pom muaj thiab dab tsi ua rau lawv cov nqi, koj tuaj yeem siv nyiaj tau zoo thiab xaiv qhov zoo tshaj plaws POP cov khw muag khoom rau koj lub lag luam.
Hom POP Zaub thiab Lawv Cov Nqi Them Nqi
POP zaub tuaj nyob rau hauv ntau hom, txhua tus nrog nws tus nqi ntau. Hauv qab no yog qee yam homPOP zaubthiab dab tsi koj tuaj yeem xav kom them rau txhua qhov:
Countertop Zaub:Cov me me, cov lus qhia me me no zaum ntawm cov txee lossis cov ntsiav tshuaj. Lawv feem ntau yog li ntawm $ 5 txog $ 20 ib chav. Yooj yimcardboard countertop unitsyog nyob rau hauv qis kawg ntawm qhov ntau, thaum ntau dua los yog cov khoom lag luam countertop qhia (nrog kev cai luam ntawv lossis cov ntaub ntawv sturdier) raug nqi mus rau qhov kawg siab dua.
Pem teb -Sawv zaub:Freestanding pem teb qhia tuav cov khoom ntau dua thiab tsim kom muaj kev pom muaj zog nyob rau hauv ib txoj kev. Cov chav no feem ntau raug nqi $ 15 txog $ 100 txhua. Tus nqi nyob ntawm qhov loj thiab qhov nyuaj ntawm kev tsim - ib qho yooj yim corrugated pem teb sawv ntsug tej zaum yuav qis dua $ 20, qhov loj, ntau-tiered zaub nrog cov duab kev cai lossis txee tuaj yeem ncav cuag $ 100 lossis ntau dua ib chav.
End Cap Displays:Ibend cap zaubzaum ntawm qhov kawg ntawm lub khw aisle, peev ntawm cov tsheb khiav ceev thiab pom kev. Tus nqi rau qhov kawg cap POP cov lus tuaj yeem nyob ntawm kwv yees li ntawm $ 20 txog $ 200 lossis ntau dua rau cov qauv tsim. Ib qho yooj yim kawg cap cardboard qhwv los yog kos npe yuav nyob rau hauv qis kawg, thaum tag nrho cov kawg cap fixture nrog kev cai qauv, teeb pom kev zoo, los yog sib tham sib ntsiab ntog nyob rau hauv lub siab kawg ntawm lub spectrum.
Sidekicks/Powerwings:Sidekicks (tseem hu ua powerwings) yog cov khoom me me uas txuas rau sab ntawm lub hau kawg lossis cov txee uas twb muaj lawm. Lawv yog cov peev nyiaj heev - tus phooj ywg, feem ntau raug nqi ib ncig ntawm $ 1 txog $ 10 toj ib chav. Vim tias lawv qhov loj me thiab kev tsim kho yooj yim (feem ntau yog cov duab los qhia lossis cov yas sib sib zog nqus), cov khoom siv sab hauv yog qhov kev xaiv pheej yig rau cov khw muag khoom nrog cov peev nyiaj tsawg.
Kev cai POP zaub:Siabkev cai POP zaubtsim los ntawm kos kom tau raws li cov kev xav tau tshwj xeeb muaj tus nqi dav. Ib qho yooj yim kev cai tso saib yuav pib nyob ib ncig ntawm $ 50 ib chav tsev, thaum loj los yog siab customized qhia yuav khiav tau ob peb puas mus rau ob peb txhiab daus las txhua. Piv txwv li, ib qho kev cai ruaj khov tso saib nrog cov ntaub ntawv tshwj xeeb, cov duab tshwj xeeb, lossis cov ntxaij vab tshaus digital yuav raug nqi ntau dua li tus qauv tawm -- txee tsim.
Permanent vs. Temporary Displays:POP cov khoom siv ruaj khov (ua los ntawm cov khoom siv ruaj khov xws li hlau, ntoo, lossis yas hnyav) muaj cov nqi siab dua - feem ntau yog $ 100 txog $ 1, 000+ txhua qhov nyob ntawm qhov loj thiab nta - tab sis lawv tau tsim kom kav ntev xyoo. Ib ntus POP qhia, ntawm qhov tod tes, feem ntau yog ua los ntawm cov duab los yog ua npuas ncauj rau luv luv - siv sijhawm. Cov zaub ib ntus tuaj yeem raug nqi qis li $ 30 lossis tsawg dua, ua rau nws pheej yig rau kev nce qib luv luv. Nco ntsoov tias thaum cov lus qhia ib ntus pheej yig dua rau ib chav tsev, lawv yuav tsum tau hloov ntau zaus, thaum lub qhov dej ua tau zoo - ua cov zaub tuaj yeem siv tau ntev.
Cov yam ntxwv cuam tshuam rau tus nqi ntawm POP Displays
Ob peb yam tseem ceeb cuam tshuam ntau npaum li cas koj yuav them rau POP zaub hauv khw muag khoom. Kev nkag siab txog cov no yuav pab koj tswj cov nqi thiab txiav txim siab paub:
Tsim Complexity:Qhov ntau intricate thiab muaj tswv yim tsim, tus nqi ntau dua. Qhia nrog cov duab tshwj xeeb, cov duab ntxaws ntxaws, lossis cov yam ntxwv tshwj xeeb (xws li teeb pom kev zoo, cov khoom sib tham sib, lossis cov khoom txav mus) yuav tsum muaj kev tsim khoom ntau dua. Ib qho yooj yim, ncaj nraim tsim yuav pheej yig dua, whereas ib tug elaborate kev cai zoo los yog heev artistic POP zaub yuav raug nqi ntau vim yog ntxiv tsim thiab ntau lawm ua hauj lwm.
Cov ntaub ntawv siv:Kev xaiv ntawm cov khoom siv zoo heev cuam tshuam tus nqi ntawm ibPOP zaub. Cardboard thiab corrugated board yog pob nyiaj siv heev - cov ntaub ntawv tus phooj ywg feem ntau siv rau cov lus qhia ib ntus. Hauv qhov sib piv, cov ntaub ntawv ruaj khov xws li acrylic, PVC, ntoo, lossis hlau yog kim dua tab sis kuj muaj zog dua. Piv txwv li, ib daim duab los qhia yooj yim yuav raug nqi tsawg dua li cov khoom sib piv ua los ntawm cov hlau lossis acrylic. Cov khoom siv tsis tsuas yog cuam tshuam qhov zoo thiab lub neej ntawm cov zaub tab sis kuj nws cov nqi tsim khoom.
Quantity Ordered:Muaj pes tsawg units koj xaj yuav cuam tshuam tus nqi ib qho screen. Kev txiav txim hauv ntau feem ntau txo tus nqi ib -unit vim tias cov tuam txhab tuaj yeem ua kom zoo tshaj plaws thiab cov khoom siv rau kev ua haujlwm loj dua. Ntau tus neeg muag khoom POP muab cov nqi txo nqi - yog li ib pawg ntawm 500 cov lus qhia yuav muaj tus nqi qis dua li qhov kev txiav txim ntawm 50, piv txwv li. Conversely, tsim ib tug tsawg tsawg ntawm cov kev cai qhia yuav kuj kim ib chav tsev, vim hais tias cov nqi teeb yog kis ntau dua daim.
Qib ntawm Customization:Cov qauv lossis cov qauv tsim qauv yog feem ntau pheej yig dua li cov khoom lag luam customized. Yog tias koj xav tau cov khoom tsim raws nraim rau koj cov khoom thiab hom - nrog rau qhov ntev, kev tsim tshwj xeeb, lossis kev tsim tshwj xeeb - nws yuav nce tus nqi. Customization feem ntau suav nrog kev tsim ua haujlwm ntxiv, kev tsim qauv, thiab cov cuab yeej tshwj xeeb lossis kev teeb tsa luam ntawv. Thaum akev cai POP khw muag khoom zaubtuaj yeem pab koj cov khoom muag tawm, qhov kev hloov kho ntxiv yuav tshwm sim hauv tus nqi.
Shipping thiab tuav:Tsis txhob hnov qab txog qhov tseem ceeb hauv logistics. Cov duab loj dua lossis hnyav dua yuav raug nqi ntau dua rau nkoj, tshwj xeeb tshaj yog tias lawv tsis ntim tiaj tus. Yog tias cov zaub xav tau kev tuav tshwj xeeb, kev xa khoom loj, lossis xa khoom sai, cov nqi no tuaj yeem ntxiv. Piv txwv li, ib qho kev sib sau ua ke tag nrho cov khoom xa tuaj rau ntawm lub pallet yuav raug nqi thauj khoom ntau dua li cov pav ca - ntim cov thawv ntawv uas tuaj yeem xa tuaj rau ntau. Tsis tas li ntawd, yog tias koj cov khoom yuav tsum tau xa mus rau thoob ntiaj teb, cov nqi se thiab cov dej num yuav cuam tshuam rau tag nrho cov nqi. Nws yog ib qho tsim nyog los xav txog txoj kev xa khoom thiab kev ntim khoom (xws li cov qauv tsim uas quav rau shipping) kom cov nuj nqis no tswj tau.
Cov txiaj ntsig ntawm Kev nqis peev hauv Cov Khoom POP Zoo
Txawm hais tias tus nqi yog qhov tseem ceeb rau kev txiav txim siab, nws tseem ceeb heev kom paub txog cov txiaj ntsig ntawm kev nqis peev hauv cov khoom zoo - zoo POP. Qhov siab dua - cov zaub zoo yuav raug nqi ntau dua, tab sis nws tuaj yeem xa cov nqi tseem ceeb thiab rov qab los ntawm kev nqis peev hauv lub sijhawm:
Durability thiab Longevity:Hwm POP cov lus qhia tau tsim los kom kav ntev. Lub qhov dej -cov khoom tsim ua los ntawm cov ntaub ntawv muaj zog tuaj yeem siv tau ntau xyoo lossis kev sib tw yam tsis tau poob. Qhov kev ua haujlwm ntev no txhais tau tias koj yuav tsis tas yuav hloov cov zaub ntau zaus. Nyob rau lub sijhawm ntev, kev siv nyiaj ntau dua ntawm cov khoom siv zoo tuaj yeem txuag tau nyiaj los ntawm kev zam cov nqi rov ua dua ntawm ntau cov nqi pheej yig ib ntus. Hauv lwm lo lus, cov khoom siv ruaj khov muab ROI txuas ntxiv los ntawm nws lub neej ua haujlwm ntev dua.
Zoo dua Brand Image:Ib qho ntxim nyiam, zoo -tsim POP zaub ua kom koj lub hom phiaj duab hauv khw. Cov neeg yuav khoom koom nrog qhov zoo ntawm koj cov lus qhia nrog qhov zoo ntawm koj cov khoom. Lub sleek, ruaj khov zaub nrog cov duab tshaj lij ua rau koj cov khoom zoo dua thiab muaj kev ntseeg siab. Los ntawm qhov sib txawv, ib qho flimsy lossis tsis zoo luam tawm tuaj yeem cuam tshuam tsis zoo rau lub hom. Kev nqis peev hauv POP cov lus pom zoo qhia cov neeg siv khoom tias koj mob siab txog kev nthuav qhia thiab tuaj yeem ntxiv dag zog rau kev lees paub thiab cov neeg siv khoom ntseeg.
Kev muag khoom Boost thiab kev koom tes:Kev siv tau zoo hauv -kho cov khoom POP tuaj yeem ua rau muaj kev muag khoom ntau dua, tshwj xeeb tshaj yog kev yuav khoom. Muab cov khoom tso rau hauv qhov tseem ceeb, yooj yim - rau - lub khw muag khoom txhawb kom cov neeg siv khoom tuaj nqa cov khoom uas lawv yuav tsis saib xyuas. Qhov tseeb, kev tshawb fawb kev lag luam (POPAI txoj kev tshawb fawb txog kev koom nrog cov neeg yuav khoom) pom tias nyob ib ncig ntawm 82% ntawm kev txiav txim siab yuav khoom yog ua hauv - khw, thiab zoo - qhov chaw POP qhia muaj feem cuam tshuam txog li 16% ntawm kev yuav khoom uas tsis tau npaj (impulse). Qhov no txhais tau hais tias ib qho kev ua yeeb yam tuaj yeem ua kom cov nyiaj tau los ncaj qha los ntawm kev nyiam thiab txhawb nqa kev txhawb nqa - ntawm - - lub sijhawm yuav khoom. Sij hawm dhau mus, qhov kev muag khoom ntxiv uas tau tsav los ntawm cov zaub zoo tuaj yeem tshaj li cov zaub tus nqi.
Yuav Ua Li Cas Tau Txais Daim Ntawv Tso Cai rau POP Zaub
Vim tias txhua qhov kev xav tau ntawm kev lag luam sib txawv, tus nqi tiag tiag rau koj qhov project POP zaub yuav thaum kawg los ntawm kev tau txais cov lus qhia tus kheej. Nov yog cov kauj ruam kom tau txais tus nqi raug nqi rau POP cov lus koj xav tau:
Npaj Koj Cov Kev Xav Tau:Ua ntej, qhia raws nraim qhov koj xav tau. Txiav txim siab hom POP zaub koj xav tau (xws li countertop, pem teb sawv, thiab lwm yam), qhov ntev, cov ntaub ntawv nyiam, ntau npaum li cas koj npaj yuav xaj, thiab cov qauv tsim lossis cov khoom lag luam. Qhov tshwj xeeb tshaj plaws uas koj tuaj yeem hais txog koj cov kev xav tau - suav nrog cov duab kos lossis cov piv txwv ntawm qhov koj xav tau - qhov yooj yim dua nws yuav yog rau tus neeg muag khoom los muab cov lus tseeb.
Thov Quotes los ntawm Cov Khoom Muag: Hu rau cov khoom lag luam POP txhim khu kev qha lossis cov neeg muag khoom. quotes suav nrog (tsim kev ua haujlwm, luam ntawv, sib dhos, ntim, xa khoom, thiab lwm yam) kom koj paub tias koj them rau dab tsi.
Sib piv thiab ntsuas:Thaum koj tau txais quotes, sib piv lawv tsis yog ntawm tus nqi, tab sis ntawm tus nqi lawv muab. Saib ntawm qhov zoo ntawm cov ntaub ntawv uas tau npaj tseg, kev ua haujlwm ntev ntawm kev tsim, lub sijhawm ua cov khoom siv, thiab lwm yam kev pabcuam ntxiv (xws li kev txhawb nqa tsim lossis kev xa khoom thauj khoom). Qee lub sij hawm tus nqi siab dua me ntsis yog tsim nyog yog tias cov zaub yuav kav ntev dua lossis yog tias tus neeg muag khoom muaj lub koob npe nrov rau qhov zoo. Ntsuas txhua qhov kev pom zoo thiab xaiv qhov uas muaj qhov zoo tshaj plaws ntawm cov nqi, qhov zoo, thiab kev pabcuam rau koj cov kev xav tau.
Los ntawm kev ua raws li cov kauj ruam no, koj tuaj yeem tau txais daim duab meej ntawm qhov koj cov POP cov lus yuav raug nqi thiab xyuas kom koj tau txais cov kev daws teeb meem zoo tshaj plaws hauv koj cov peev nyiaj. Nco ntsoov tias kev nqis peev hauv qhov dej - ua POP zaub tuaj yeem them nyiaj los ntawm kev muag khoom thiab kev cuam tshuam rau cov khoom lag luam, yog li xav txog tus nqi tam sim thiab qhov ntev - tus nqi.
Rau tus nqi pheej yig thiab siab -zoo POP cov khw muag khoom,Shenzhen WOW Ntim Zaub Co., Ltd.yog koj tus khub zoo tagnrho. Raws li ib qho kev cai POP zaub chaw tsim tshuaj paus, peb tshwj xeeb hauv kev tsim cov khoom ruaj khov thiab pom kev pom zoo raws li koj xav tau kev lag luam.
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