Lub point of purchase yog thaum lub ntsiab tseem ceeb ntawm kev muag khoom - tus neeg siv khoom noj khoom haus, cov nyiaj, thiab cov khoom - tag nrho cov ntaub ntawv. Nrog POP qhia, manufacturers thiab retailers tuaj yeem cuam tshuam rau tus neeg tau txais kev pab qhov kev txiav txim siab thaum lub sijhawm tseem ceeb no. Lub hom phiaj tseem ceeb ntawm POP cov lus qhia yog:
Ua Kom Ua Kom Paub Ntau Hom. POP cov lus qhia pabcuam tseem ceeb rau qhov tseem ceeb ntawm cov khoom muag hauv khw chock-full of products. Tsis yog muab txav rau ntawm lub txee nrog cov neeg sib tw, ib qho khoom nrog POP zaub sawv tawm ntawm qhov so. POP cov kev qhia tuaj yeem pab txhawb cov khoom tshiab, los yog cov lus qhia txog yam khoom, xws li cov kev lag luam lossis cov khoom tsim tshiab.
Ua kom tsis muaj zog Muas. Cov neeg tau txais kev pabcuam feem ntau muaj kev npaj khomob thaum lawv nkag mus rau tom khw. Ib lub hom phiaj ntawm POP cov lus qhia yog xav kom cov neeg tuaj yeem khiav tawm ntawm qhov kev npaj thiab impulse yuav ib yam khoom. Tus neeg ua haujlwm POP tau zoo tuaj yeem hloov tau cov neeg siv los ua qhov kev txiav txim siab yuav kawg, txawm tias lawv tsis npaj yuav qhov khoom muag thaum nkag mus hauv khw.